Specialising in complex B2B platforms, financial systems, and enterprise products, Yooch brings a rare full-stack skill set — combining product strategy, UX leadership, interaction and visual design, technical prototyping, and cross-functional collaboration.
Known for delivering measurable business impact through user-centred design, Yooch excels at simplifying complexity, scaling design systems, and driving transformational outcomes across Finance, Fintech, and SaaS environments.
From business/product strategy, to user research, UX, IA, UI design, and prototyping.
Led major design system efforts (e.g., Halo Design System at LSEG, design frameworks at Refinitiv).
Specialized in simplifying highly complex financial/trading workflows and dramatically improving efficiency (e.g., cutting onboarding time by 92% in FX platforms).
Experience spans web, mobile (iOS), enterprise desktop platforms.
WCAG compliance and accessibility best practices built into projects for public-sector and finance clients.
Builds working prototypes in HTML, CSS, and JavaScript to accelerate development and reduce design-to-build gaps.
Lead Designer for new front-office apps replacing legacy systems; delivered up to 99% efficiency improvements.
Principal Designer leading platform-level UX strategy, spatial models, navigation models for the new flagship financial data and analytics platform "Workspace", and the foundation of a new flagship design system.
(formerly the Financial & Risk Division of Thomson Reuters)
Principal Designer for financial desktop frameworks, design systems, and applications for trading, risk, and wealth management.
Senior UX Designer for digital lending journeys; contributed to 94% reduction in loan “time-to-cash.” and 4.9 out of 5 usability score in public user testing.
UX/UI lead for FX trading and reporting platforms, building award-winning and large-scale financial applications.
Led numerous complex UX initiatives from initial concept through to final implementation — balancing users, business goals, and technical constraints to deliver impactful, scalable solutions.
Demonstrated ability to design beyond individual interfaces—crafting cohesive experiences across interconnected products, services, and channels. Skilled at mapping complex ecosystems, identifying interdependencies, and creating solutions that drive value at scale.
FX trading, portfolio management, risk systems, derivatives, credit, wealth management.
Strong at building scalable design frameworks and design systems.
Extensive experience working directly with PMs, business analysts, developers, traders, front-office users.
Regularly cites efficiency gains, user satisfaction ratings, and stakeholder recognition.
Mentors designers, leads UX standards groups, contributes to design ops and team culture.
Summarised by ChatGPT from analysing received Linkedin recommendations / testimonials
He is particularly strong in complex B2B product environments, finance and trading systems, and building scalable UX systems from the ground up.