Principal / LeadProduct Designer

UX / UI / Interaction Design

Summary

A multi-skilled Product Designer with technical knowledge

I'm a Senior / Lead Product & User Experience Designer who understands that "real world UX" lies in the intersection of user needs, business requirements and technology constraints.

I am recognised as a "Full-Stack and Technical Product / UX Designer" (with a broad range of skills, experience and domain knowledge within the various sub-disciplines within product design and UX, but also across various industries), specialising in designing solutions for complex systems, especially within banking, finance and asset management.

Accustomed to working in high-pressure environments (as I have done for most of my career), so highly adaptable to tight deadlines, ever shifting priorities and technical hurdles.

I also have a proven record of consistently delivering increased ROI on user-centred product and service design, backed up with success metrics, stakeholder praise, and team-wide impact.

Key Skills & Qualities

Summarised by ChatGPT from analysing received Linkedin recommendations / testimonials

Expertise in Product / UX Design
  • Deep understanding of user-centered design principles
  • Ability to translate complex requirements into intuitive, elegant solutions
  • Designs are visually engaging, modern, and practical
Financial & Technical Knowledge
  • Strong domain knowledge in finance, including trading systems and portfolio management tools
  • Hands-on with web technologies (HTML, CSS, JavaScript), often delivering working prototypes
  • Balances design creativity with technical feasibility
Collaboration & Communication
  • Builds strong interpersonal relationships with team members and stakeholders
  • Excellent at working with cross-functional teams, including developers, analysts, and front-office users
  • Acts as a bridge between users and technical teams
Professionalism & Leadership
  • Highly reliable, proactive, and passionate
  • Contributes to a positive team culture and encourages knowledge sharing
  • Trusted as both a team player and a leader under pressure
Strategic & Results-Focused
  • Clear understanding of product lifecycles and development methodologies
  • Designs lead to smooth user adoption and meet business and user goals
  • Backed by success metrics, stakeholder praise, and team-wide impact
Experience
I have worked on a multitude of design (and development) projects across various industries throughout my career as a UX / Product Designer and former front-end developer, many involving the design of complex systems.

Projects

Enterprise Applications & Tools
Banking Applications
Trading Systems
Research & Analytics Portals
Mission-Critical Systems
Information-Rich Dashboards
Portfolio & Risk Management
Financial Charting & Data Visualisation
Pricing Calculators / Tools
Supplier & Contract Management
Production Management / Workflow Orchestration Systems
Desktop & Mobile Applications (Native & Responsive Design)
HR Systems
e-Learning Systems
Content Management Systems
Web Accessibility
Design Systems
Corporate Websites
Corporate Intranets

Industries

Banking & Finance

UBS Investment Bank, HSBC Global Banking & Markets, Lloyds Banking Group, Thomson Reuters (Financial & Risk), Refinitiv, London Stock Exchange Group, Financial Conduct Authority, Centradia

Asset Management

Insight Investment (part of BNY Mellon), P-Solve (now River & Merchantile)

Creative Services

Sapient, Freelance

IT Services & Consulting

Sapient, PwC, Pitney Bowes, Fujitsu Consulting

e-Commerce

Opodo, Homebase

Travel

Opodo

News & Publishing

Telegraph Media Group, Financial News & Market Data (Thomson Reuters, Refinitiv, London Stock Exchange Group), TSO

Commercial Printing

Secret printing facilities for HMRC and high-street retail banks

Insurance

HolidayRisk.com (in association with MoneySupermarket) - Freelance

Education

Imperial College

Skills

I'm a fat-stemmed T-shaped* Designer

* https://www.uxbeginner.com/glossary/t-shaped-designer/

"T-shaped individuals are naturally curious, continually growing and learning, and constantly seeking new challenges. These are the kinds of people you should want in your organization—regardless of whether they have expertise in your particular domain."

UX Matters

Integrated

Business & Design Thinking

Highly experienced

Product Strategy

Highly experienced

Product Design & Development

lifecycle

Highly experienced

User Research

Expert

UI Design

Expert

Interaction Design

Expert

Visual Design

Advanced / Expert

Prototyping

Expert

HTML

Expert

CSS

Expert

JavaScript & jQuery

Advanced

Responsive Design

Expert

Bootstrap

Expert

AngularJS

Intermediate

Accessibility

Advanced / Expert

Testimonials from Previous Managers
"Yooch is one of those gifted individuals who is equally at ease in designing clear and intuitive interactions, building sophisticated responsive prototypes and communicating customer-centric solutions with stakeholders of all kinds. Yooch can be both a great team leader and player! I would recommend him without hesitation for any design project."

— Giorgio V. Director, Product Design @ London Stock Exchange Group & Refinitiv

"Yooch is armed with a rock-solid set of core skills, covering interaction and UI design, prototyping and technical work, and the ability to systematically analyse, deconstruct, and improve complex workflows. His extensive domain knowledge in finance and related areas, and his dedication to understanding new fields, has meant that he's been a key player on some of our most complex work."

— Andrew M. Director, Financial & Risk Experience Design Team @ Thomson Reuters

"If you need a professional and reliable UX designer with great and broad set of skills, great technical background, experience and ability to resolve the most complex design problems, look no further. Yooch is also genuine, honest and fun to work with. I hired him for two companies already and I'll do it without the shadow of hesitation if the chance comes again."

— Jiri S. Human-Centred Design Lead - Commercial Lending Value Stream @ Lloyds Banking Group

"The time I worked with Yooch was a pleasure, his commitment and quality of UX work was always of the highest standard. He was a key member of the team and I would not hesitate in recommending as a multi-skilled UX'er in any environment."

— Ben C. UX Lead @ GFT Group

Some measurable benefits I've brought to companies

Insight Investment

Part of BNY Mellon
Workflow Efficiencies & Time Savings

Reduced the time it takes for Portfolio Managers to model trades and perform unwinds by: 60–99%

Time taken compared with old system:

New system

Old system

(Less time taken is better)

Insight Investment

Part of BNY Mellon
Cost Savings

Reduced potential financial losses for the company and its clients to the range of: £ millions

Cost Savings:

£ thousands

£ millions

(Higher is better)

Insight Investment

Part of BNY Mellon
Usability Improvements

Increased the usability score of a newly designed system (vs. old system) by: 39%

Usability score improvement:

+39%

100%

(Higher is better)

HSBC Global Banking & Markets

Workflow Efficiencies & Time Savings

Reduced the time it takes to on-board a client for a FX service by up to: 92%

Time taken compared with old system:

15-20 mins

4 hours

(Less time taken is better)

Thomson Reuters

Workflow Efficiencies & Time Savings

Reduced the number of user actions required to on-board a customer by: 55%

User actions:

26

58

(Less user actions/tasks is better)

Lloyds Banking Group

Workflow Efficiencies & Time Savings

Contributing to a wider team effort, reduced the business customer's "time-to-cash" on commercial loan applications by: 94%

Time taken compared with old system:

1 day

16 days

(Less time taken is better)

Lloyds Banking Group

High Usability Score (on first design iteration)

Achieved an average "ease-of-use" score (on a scale between 1 and 5) from public user-testing of an initial proposed workflow solution: 4.9 out of 5

Ease-of-Use Rating:

1 - Most Difficult

Easiest - 5

(Higher score is better)
View case-studies in portfolio
Featured Recognition

London Stock Exchange Group

Helen J. Director, Product Design
September 27, 2021

"Yooch, you were called out by David R in today's Spotlight as being one of the team who helped deliver the OTC App.

David R said:

"a massive thanks.....I cannot say 'Thank you' enough. We (the OTC product team) feel extremely lucky ...you and the team...saved the day."

This app provides a workflow that Bloomberg doesn't have.
Early user feedback is promising, and it looks like it will contribute to retaining existing customers and gaining new ones.
Congratulations Yooch. It's great when we get recognition and feedback from our product partners, of the work that you were involved with."
Testimonials

"[Yooch] regularly demonstrates an exceptional ability to transform complex business processes into intuitive, engaging user experiences."

"He brings vast experience to his projects and executes them diligently, displaying a real understanding of the design lifecycle and how it fits within overall product development."

"has the perfect combination of expertise in UX, great understanding of digital technologies, as well as in-depth knowledge of the financial industry."

"It is rare to find a highly experienced creative talent like Yooch, who has the perfect combination of expertise in UX, great understanding of digital technologies, as well as in-depth knowledge of the financial industry."

"His professionalism, expertise and people skills would make him an excellent leader for any user-centric organisation."

"His contribution and Design expertise have been key in driving the Product forward."

"Yooch can be both a great team leader and player."

"A dedicated team player who consistently goes the extra mile to drive our development efforts forward."

"Everything he delivers is backed by his years of experience and solid professional expertise."

"He has a great ability to break down very complex requirements... and turning them into precise, detailed, and clear designs."

"Hired him for two companies already and I'll do it without the shadow of hesitation."

"An excellent UX designer with extremely high work ethics and professionalism."

"A passionate, committed and talented individual who has the respect of everyone."

"His commitment and quality of UX work was always of the highest standard."

"A professional, reliable, technical UX’er and an all-round good person to know."

"He's a rare find, a creative thinker with a remarkable combination of skills."

"One of the senior lynchpins of the team, and we wouldn't be the same without him."

"He actively promotes a user-focused approach to building software, with a great balance between creative design and technical feasibility."

"The system that Yooch was in charge of UX for was received very well, adoption experience for users was smooth, which I believe is due to a well thought through user experience."

"Yooch is a highly skilled and creative designer with a deep understanding of user-centered design principles."

"He’s definitely one of the key figures holding the team together."

"Yooch [is] creative and pragmatic in his approach towards UX for digital products."

"Yooch's depth of experience in UX design and understanding of users' real needs are phenomenal."

Some Feedback from LSEG Colleagues

"Thanks for the good times and the times we were flying by the... :D  [You] have left a permanent impression on myself and I am sure the team and the product. Wish you the very best with your next step."

— Abhi D, Senior Design Manager

"Not completely sure how we will cope without you but I guess its a consolation that you get to help a new team with your unmatched design confidence... Thank you so much for everything this past year. I appreciate it more than you'll ever know."

— Christiana A, Product Owner

"It has been an education working with you. You are a veritable font, if not an absolute NIAGRA of knowledge - about design [and] trading... It's been really great working with you, and you sir are one of the reasons why I joined this place!"

— Karl S, Principal Designer / Senior Design Manager

"I know at some point our paths will cross again, but until then I just want to say thank you. The advice and suggestions you've given shows wealth of knowledge you have around finance and design, you will be sorely missed. "

— Atib C, Senior UX Designer

"[There] will be huge gap after you leave. I often used to bounce ideas at you to get feedback due to your un-biased feedback, thank you for that and continued pestering."

— Hasan K, Senior UX Designer

"[It's] been great working with you mate, shame it wasn't more often! Appreciate all your knowledge sharing and chats... One of the 'old guard' and you will be missed!"

— Prean P, Principal Researcher

"You've been an incredible colleague/friend. Thank you for... so much; your [design system], your critical thinking, your understanding, your support, your overall superheroness."

— Vipul B, User Researcher, Research Ops

"Thanks for all your superb work and contributions to [the design system] and all the design projects... You've always been a great help to solve problems and get things right!"

— Matt E, Lead UX Writer

"People asked [Yooch] about anything, and he could manage it all with impressive mastery."

— Luca B, Principal Designer / Senior Design Manager

"It's been great working with you, from [the design system] to Framework. You're a great designer and one we shall miss. Really gutted."

— John W, Principal Designer

"Keep utilising your highly considered approach to design - It's a great asset."

— Mike A, Principal Designer & Senior Design Manager

"Thanks for everything you've given to the team and best of luck in the new role!"

— Gavin E, Global Head of Product, Research & Content Design

"Au revoir - again. Am sure you'll be back. Again. And Again. :)"

— Helen J, Director, Product Design

"You're a legend, man!"

— Alex G, Senior Visual Designer

"Don't leave me here with them!!"

— Bharti D, Principal Designer

Employers & Clients
Product Feedback from Users & Stakeholders at Insight Investment (part of BNY Mellon) — June 2024

"... is more comprehensive and user-friendly"

"... is more flexible, covers more use-cases, has a lot more detail, and easy to drill down."

"I'm finding this application better than the systems we had to use previously."

"This application will be a game-changer."

"Thank you for your hard work on this. You're making our lives easier."

" [This application] is a massive improvement... and tasks that often took [ up to 10 ] days to sort out in previous environments now only take maybe 2 hours.

I can honestly say that without [this application] we would have a more unhappy clients, as we simply would not have been able to carry out legacy book compressions over the last year at the pace and cost effectiveness required.

Some of these clients are large discretionary accounts with performance fee, so any £ saved for the client directly impacts Insight's bottom line. And a failure to complete certain expected activities in a timely manner means that the client is more more likely to withdraw discretion in the future, thus significantly hurting projected revenue.

For me at least (and I think many of my colleagues will agree), [this application] was a game changer in that respect. A huge step in the right direction with respect to higher productivity and lower [financial, operational and reputational] risk."

— Robert K, Portfolio Manager — December 2024

Measuring Impactfor a project at Insight Investment (part of BNY Mellon) — June 2024

Reducing Risk

Benefits of building a new business-critical system to improve usability, workflow efficiency and prevent / reduce errors.
Risk Category Risk Level —
Legacy Application
Risk Level —
New Application (Dec 2024)
Benefit
Operational Low / Medium Low Moderate reduction; improved efficiency and controls
Reputational Extremely High Low Significant reduction; Enhanced trust and brand protection
Financial Extremely High Low Significant reduction; Decreased exposure; better financial oversight
Overall Financial Benefit Estimated £ millions in avoided losses due to reduced risk exposure for the company and its clients

Tracking Usability Improvements over time

Metrics showing improvements for users in the new redesigned application versus the legacy application and workflow.
Legacy Application New Application (June 2024) Improvement %
Usefulness 3 2.3 -23%
Trustworthiness 2.3 4 +74%
Usability 2.7 3 +11%
Findability 2.7 4.3 - 4.7 +59 - 74%
Accessibility 3.3 3.7 +12%
Readability 3.7 3.7 0%
Filtering & Sorting 1.3 4 +208%
Value 3 2.7 -10%
Improvement of metrics over six months (June - December 2024) with continuous software development addressing pain-points uncovered with new application upon launch and delivering new features requested by users.
New Application (Jun 2024) New Application (Dec 2024) Improvement %
Usefulness 2.3 3.7 +60.9%
Trustworthiness 4 4.5 +12.5%
Usability 3 3.8 +26.6%
Findability 4.3 - 4.7 5 +6.4 - 16.3%
Accessibility 3.7 4.2 +13.5%
Readability 3.7 3.5 -5.4%
Filtering & Sorting 4 4.2 +5%
Value 2.7 4.4 +63%
Final comparison of metrics between legacy application and new application as of December 2024.
Legacy Application New Application (Dec 2024) Improvement %
Usefulness 2.7 3.7 +37%
Trustworthiness 3.3 4.5 +36.7%
Usability 3.2 3.8 +18.7%
Findability 4.7 5 +6.4%
Accessibility 4 4.2 +5%
Readability 3 3.5 +16.7%
Filtering & Sorting 2.3 4.2 +82.6%
Performance 3.3 3.7 +12.1%
Value 3 4 +33.3%
Time Savings 0 (Baseline) Moderate to Significant (3-5) 60 - 99%
Linkedin Recommendations & Endorsements

38 Received Recommendations

Most recent: April 2025

66 Experience Design Endorsements

74 User-Interface Design Endorsements

35 Interaction Design Endorsements

AI-Summarised Profile

Using AI (ChatGPT) to assess and summarise my skills and experience

View AI-summarised work profile
Curriculum Vitae

Latest version: April 2025

Download CV
Areas I'd like to get into or have more exposure to
Healthcare UX
Augmented Reality UX
Service Design
Voice / Conversational UI
Cryptocurrency
Blockchain