Principal / LeadProduct Designer

Full-Stack — UX / UI / Interaction Design

Over two decades experience working on complex systems, streamlining business processes and user workflows, supported by intuitive, effective and engaging user experiences.
Proven track-record of delivering the right solutions that meets business and end-user goals within operational and technical constraints
— Backed up by success metrics, stakeholder and end-user testimonials.

or View summary for recruiters

Work

View my skills, experience and work history.

Looking for my portfolio?

Explore some of my work.

Personal

Find out about me, my hobbies, interests and my geek gear.

Day Trading

Journey into making some cash on the side.

Photography

View my photography portfolio consisting of travel, landscape and wildlife photos.
Product & User Experience Design

Summary

I am recognised* as a Full-Stack / Technical Product Designer (with a broad range of skills, experience and domain knowledge within the various sub-disciplines of product design and UX, but also across various industries), specialising in designing solutions for complex systems.

* By former and current managers and peers

Integrated

Business & Design Thinking

Highly experienced

Product Strategy

Highly experienced

Product Design & Development

lifecycle

Highly experienced

User Research

Expert

UI Design

Expert

Interaction Design

Expert

Visual Design

Advanced / Expert

Information Architecture

Expert

Rapid Prototyping

Expert

Some companies & organisations I've worked for
Some measurable benefits I've brought to companies

Insight Investment

Part of BNY Mellon
Workflow Efficiencies & Time Savings

Reduced the time it takes for Portfolio Managers to model trades and perform unwinds by: 60–99%

Time taken compared with old system:

New system

Old system

(Less time taken is better)

Insight Investment

Part of BNY Mellon
Cost Savings

Reduced potential financial losses for the company and its clients to the range of: £ millions

Cost Savings:

£ thousands

£ millions

(Higher is better)

Insight Investment

Part of BNY Mellon
Usability Improvements

Increased the usability score of a newly designed system (vs. old system) by: 39%

Usability score improvement:

+39%

100%

(Higher is better)

HSBC Global Banking & Markets

Workflow Efficiencies & Time Savings

Reduced the time it takes to on-board a client for a FX service by up to: 92%

Time taken compared with old system:

15-20 mins

4 hours

(Less time taken is better)

Thomson Reuters

Workflow Efficiencies & Time Savings

Reduced the number of user actions required to on-board a customer by: 55%

User actions:

26

58

(Less user actions/tasks is better)

Lloyds Banking Group

Workflow Efficiencies & Time Savings

Contributing to a wider team effort, reduced the business customer's "time-to-cash" on commercial loan applications by: 94%

Time taken compared with old system:

1 day

16 days

(Less time taken is better)

Lloyds Banking Group

High Usability Score (on first design iteration)

Achieved an average "ease-of-use" score (on a scale between 1 and 5) from public user-testing of an initial proposed workflow solution: 4.9 out of 5

Ease-of-Use Rating:

1 - Most Difficult

Easiest - 5

(Higher score is better)
Testimonials

"[Yooch] regularly demonstrates an exceptional ability to transform complex business processes into intuitive, engaging user experiences."

"He brings vast experience to his projects and executes them diligently, displaying a real understanding of the design lifecycle and how it fits within overall product development."

"has the perfect combination of expertise in UX, great understanding of digital technologies, as well as in-depth knowledge of the financial industry."

"It is rare to find a highly experienced creative talent like Yooch, who has the perfect combination of expertise in UX, great understanding of digital technologies, as well as in-depth knowledge of the financial industry."

"His professionalism, expertise and people skills would make him an excellent leader for any user-centric organisation."

"His contribution and Design expertise have been key in driving the Product forward."

"Yooch can be both a great team leader and player."

"A dedicated team player who consistently goes the extra mile to drive our development efforts forward."

"Everything he delivers is backed by his years of experience and solid professional expertise."

"He has a great ability to break down very complex requirements... and turning them into precise, detailed, and clear designs."

"Hired him for two companies already and I'll do it without the shadow of hesitation."

"An excellent UX designer with extremely high work ethics and professionalism."

"A passionate, committed and talented individual who has the respect of everyone."

"His commitment and quality of UX work was always of the highest standard."

"A professional, reliable, technical UX’er and an all-round good person to know."

"He's a rare find, a creative thinker with a remarkable combination of skills."

"One of the senior lynchpins of the team, and we wouldn't be the same without him."

"He actively promotes a user-focused approach to building software, with a great balance between creative design and technical feasibility."

"The system that Yooch was in charge of UX for was received very well, adoption experience for users was smooth, which I believe is due to a well thought through user experience."

"Yooch is a highly skilled and creative designer with a deep understanding of user-centered design principles."

"He’s definitely one of the key figures holding the team together."

"Yooch [is] creative and pragmatic in his approach towards UX for digital products."

"Yooch's depth of experience in UX design and understanding of users' real needs are phenomenal."

Product Feedback from Users & Stakeholders at Insight Investment (part of BNY Mellon) — June 2024

"... is more comprehensive and user-friendly"

"... is more flexible, covers more use-cases, has a lot more detail, and easy to drill down."

"I'm finding this application better than the systems we had to use previously."

"This application will be a game-changer."

"Thank you for your hard work on this. You're making our lives easier."

" [This application] is a massive improvement... and tasks that often took [ up to 10 ] days to sort out in previous environments now only take maybe 2 hours.

I can honestly say that without [this application] we would have a more unhappy clients, as we simply would not have been able to carry out legacy book compressions over the last year at the pace and cost effectiveness required.

Some of these clients are large discretionary accounts with performance fee, so any £ saved for the client directly impacts Insight's bottom line. And a failure to complete certain expected activities in a timely manner means that the client is more more likely to withdraw discretion in the future, thus significantly hurting projected revenue.

For me at least (and I think many of my colleagues will agree), [this application] was a game changer in that respect. A huge step in the right direction with respect to higher productivity and lower [financial, operational and reputational] risk."

— Robert K, Portfolio Manager — December 2024

Linkedin Recommendations & Endorsements

38 Received Recommendations

Most recent: April 2025

66 Experience Design Endorsements

74 User-Interface Design Endorsements

35 Interaction Design Endorsements

AI-Summarised Profile

Using AI (ChatGPT) to assess and summarise my skills and experience

View AI-summarised work profile
Curriculum Vitae

Latest version: April 2025

Download CV