I am recognised* as a Full-Stack / Technical Product Designer (with a broad range of skills, experience and domain knowledge within the various sub-disciplines of product design and UX, but also across various industries), specialising in designing solutions for complex systems.
* By former and current managers and peers
Highly experienced
Highly experienced
lifecycle
Highly experienced
Expert
Expert
Expert
Advanced / Expert
Expert
Expert
Reduced the time it takes for Portfolio Managers to model trades and perform unwinds by: 60–99%
Time taken compared with old system:
New system
Old system
Reduced potential financial losses for the company and its clients to the range of: £ millions
Cost Savings:
£ thousands
£ millions
Increased the usability score of a newly designed system (vs. old system) by: 39%
Usability score improvement:
+39%
100%
Reduced the time it takes to on-board a client for a FX service by up to: 92%
Time taken compared with old system:
15-20 mins
4 hours
Reduced the number of user actions required to on-board a customer by: 55%
User actions:
26
58
Contributing to a wider team effort, reduced the business customer's "time-to-cash" on commercial loan applications by: 94%
Time taken compared with old system:
1 day
16 days
Achieved an average "ease-of-use" score (on a scale between 1 and 5) from public user-testing of an initial proposed workflow solution: 4.9 out of 5
Ease-of-Use Rating:
1 - Most Difficult
Easiest - 5
"[Yooch] regularly demonstrates an exceptional ability to transform complex business processes into intuitive, engaging user experiences."
"He brings vast experience to his projects and executes them diligently, displaying a real understanding of the design lifecycle and how it fits within overall product development."
"has the perfect combination of expertise in UX, great understanding of digital technologies, as well as in-depth knowledge of the financial industry."
"It is rare to find a highly experienced creative talent like Yooch, who has the perfect combination of expertise in UX, great understanding of digital technologies, as well as in-depth knowledge of the financial industry."
"His professionalism, expertise and people skills would make him an excellent leader for any user-centric organisation."
"His contribution and Design expertise have been key in driving the Product forward."
"Yooch can be both a great team leader and player."
"A dedicated team player who consistently goes the extra mile to drive our development efforts forward."
"Everything he delivers is backed by his years of experience and solid professional expertise."
"He has a great ability to break down very complex requirements... and turning them into precise, detailed, and clear designs."
"Hired him for two companies already and I'll do it without the shadow of hesitation."
"An excellent UX designer with extremely high work ethics and professionalism."
"A passionate, committed and talented individual who has the respect of everyone."
"His commitment and quality of UX work was always of the highest standard."
"A professional, reliable, technical UX’er and an all-round good person to know."
"He's a rare find, a creative thinker with a remarkable combination of skills."
"One of the senior lynchpins of the team, and we wouldn't be the same without him."
"He actively promotes a user-focused approach to building software, with a great balance between creative design and technical feasibility."
"The system that Yooch was in charge of UX for was received very well, adoption experience for users was smooth, which I believe is due to a well thought through user experience."
"Yooch is a highly skilled and creative designer with a deep understanding of user-centered design principles."
"He’s definitely one of the key figures holding the team together."
"Yooch [is] creative and pragmatic in his approach towards UX for digital products."
"Yooch's depth of experience in UX design and understanding of users' real needs are phenomenal."

"... is more comprehensive and user-friendly"
"... is more flexible, covers more use-cases, has a lot more detail, and easy to drill down."
"I'm finding this application better than the systems we had to use previously."
"This application will be a game-changer."
"Thank you for your hard work on this. You're making our lives easier."
" [This application] is a massive improvement... and tasks that often took [ up to 10 ] days to sort out in previous environments now only take maybe 2 hours.
I can honestly say that without [this application] we would have a more unhappy clients, as we simply would not have been able to carry out legacy book compressions over the last year at the pace and cost effectiveness required.
Some of these clients are large discretionary accounts with performance fee, so any £ saved for the client directly impacts Insight's bottom line. And a failure to complete certain expected activities in a timely manner means that the client is more more likely to withdraw discretion in the future, thus significantly hurting projected revenue.
For me at least (and I think many of my colleagues will agree), [this application] was a game changer in that respect. A huge step in the right direction with respect to higher productivity and lower [financial, operational and reputational] risk."
38 Received Recommendations
Most recent: April 2025
66 Experience Design Endorsements
74 User-Interface Design Endorsements
35 Interaction Design Endorsements